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Public
Relations is an important and often overlooked part of
the marketing mix. It creates awareness and support among
an organisation’s constituents for its products,
services, management views, intellectual capital and its
distinct approach in doing business. It helps build credibility,
manage risks, establish reputations and drive sales.
From your receptionist to your CEO, everyone carries a
message, which has an impact on your reputation. Furthermore,
today, the speed of communications has
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enabled
a level of transparency, which exposes a company, creating
risks greater than ever before. As we practice it, public
relations integrate with multiple marketing techniques:
media relations, printed materials, speeches and seminars,
surveys, CDs and DVDs, Internet-based strategies, direct
response and special events. We also integrate ROI feedback
and measurement techniques into many of our campaigns
to enable clients to assess the impact of their joined
PR and publicity investment. |
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