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Animated TV Commercials
Please Note: You need Flash Player to view the animation, click here to download
   
 
AON is exclusively represented in Malta by Mediterranean Insurance Brokers, Malta’s largest brokers and risk consultants with over 30 professionals.
 
On the occasion of MIB’s 30th and AON’s international 20th anniversaries, Dmax™ team was commissioned to produce a 5 minute long multimedia presentation.

It was first shown at the Hilton Conference Centre (Malta) in front of 1,500 people, just before an Opera concert by Internationally Acclaimed soprano, Miriam Gauci. The presentation goes though MIB’s history, and slowly reaches recounts of the company’s milestones over the last 3 decades. A shorter and more upbeat version is in the pipeline.


Play 5 min version (2007) >
Play 30 sec version (2008) >

   
 
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Ray de bono created various versions of the Aon Select sales oriented, instructional video that goes over the mechanics of the Aon Select service. This formed part of the launch and TV campaign for Aon Select, a telephone-based insurance sales service pioneered in Malta by Aon.


This was one of the very first Maltese videos incorporating 3D and digital video. It was filmed in an infinity studio hall. Here one may view the one-minute long version. Fifteen and 30 second versions were also created.

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Ideacasa is Malta’s foremost furniture retail company. As part of the re-branding exercise, Dmax™ came up with this video to launch the new company identity.


This 30-second production was filmed using hi-definition video, and was complimented with the new Ideacasa musical signature tune. The video is featured extensively on all Maltese TV channels and in local Cinema halls.

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As part of Microsoft Campaign to educate kids and parents on the safe use of the Internet, Ray de Bono created this TV commercial which is regularly shown on TV channels in Malta.


This commercial forms part of a wider Dmax™ managed campaign that included online, outdoor banners, bill boards, bus stops, press and radio publicity.

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Released in 1999 these videos represented another first for Ray de Bono’s team in Malta.


They were the first TV productions to be completely in 3D animation and complimented the innovative home, vehicle and boat security services on offer by Datatrak Plc at the time.

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Released in 1999 these videos represented another first for Ray de Bono’s team in Malta.


They were the first TV productions to be completely in 3D animation and complimented the innovative home, vehicle and boat security services on offer by Datatrak Plc at the time.

View video >
   
 
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Released in 1999 these videos represented another first for Ray de Bono’s team in Malta.


They were the first TV productions to be completely in 3D animation and complimented the innovative home, vehicle and boat security services on offer by Datatrak Plc at the time.

View video >
   
 
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   (Banned from broadcast by the Malta Broadcasting Authority)
This 20-second TV commercial for Malta’s largest shoe shop chain, Gallarija Darmanin, was banned as it was “perceived as promoting abuse of women” by various people. It features a tango dance, in a purposely created Argentinean-looking set, with a cast of top Maltese models. We wanted to create a chiaro-oscuro effect, a Tango feeling of passion, and irresistible attraction between the protagonists. During this dance the male dancer pulls and drops his partner after he sees she is bare-foot…Then the dance continues to dance with the others, this time wearing a smart pair of shoes. The controversy surrounding this video banning was such that several TV programmes held live discussions and an online poll about whether people agreed with its banning.
 
Refer to News pages for copies of the several press coverage of the case.

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Technoline Limited is a Malta based company specializing in the supply and servicing of medical and industrial equipment with clients that include Maltese and International hospitals, clinics and laboratories.


Dmax™ Art Director Ray de Bono planned and directed this production that was aimed at highlighting the company’s achievements, projects and potentials. This corporate video was used in sales presentations and aired on national Television

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Teamsport is a retail franchise for sports clothing and equipment of worldwide brands.
 
Dmax & Associates Limited was entrusted with the launch of its franchise in Malta in 1999, in Iklin and
later in Fgura. Dmax™ produced the commercial by using imagery to develop this 2 dimensional animation. The method of production proves to be extremely cost effective since it is a fraction of a 3 dimensional animation video cost.

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Dmax™ was commissioned to produce a commercial for Mr. Clean, which is one of Malta's major cleaning contractors. This commercial was produced using 2 dimensional animation involving the use of imagery.


The concept was to promote Mr. Clean’s new website, which was also developed by Dmax™ Studios, to promote their services to both the public and industrial market, since it was airs across all local TV station.

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